Wordmarks or logotypes are font-based logo design type that focuses on a business name with a particular typeface that expresses the company philosophy and feeling, and many big companies and brand use this type of logo design for example Coca Cola, Google, or Uber.
Combination marks as their name indicate consist of combining a wordmark or lettermark with a pictorial mark, abstract mark, or mascot logo. The brand image and the text with brand naming can be laid side-by-side, stacked on top of each other, or can be integrated to create a new brand image.
Abstract mark logos consist of a symbol, a pictorial logo but they avoid literal representation from any image, instead, they create their brand logo through abstract geometric forms to symbolize their company, these types of logo designs are unique tailor-made symbols to represent your brand.
Mascot Logos includes illustrated character or person who will act as a visual representation of your business, this character illustration will be your brand spokesperson, and advertising from this brand will be centered around this character main audience is families and children use these types of logo design.